Posted: February 7, 2011 by twitpayjoyce in Uncategorized
We are currently seeking an experienced Marketing Manager. Please submit resume and cover letter to John Beisner at email@example.com.
JOB TITLE: Marketing Manager
DATE CREATED: February, 2011
TIME FRAME: Immediate
REPORTS TO: EVP of Client Services. Contact firstname.lastname@example.org
OVERALL RESPONSIBILITY/JOB PURPOSE:
- Marketing, Communications, Sales support, Customer relations, Public relations
- Marketing Strategy
- Product direction
KEY RESPONSIBILITY AREAS:
- Lead Twitpay marketing initiatives
- Develop sales tools, strategies and collateral
- Assist clients with initial training
- Work with clients to develop and document Socialbest practices.
- Generate market opportunities and target markets
- Marketing & communications expertise
- On-line marketing expertise
- Social networks (Twitter, Facebook, Youtube)
- Experience with E-Commerce
- Project Management
- Strong communication skills
- Basic design and technical skills
- Highly motivated and goal driven
- Bachelor’s Degree (marketing)
- MBA preferred
- Social Media knowledge
- Technical skills a must have
- General experience in marketing communications
- Experience in B2B marketing
- Experience with marketing over social networks
- Attention to detail
- Enjoy a fast-paced environment
- Self motivated and energetic
- Great interpersonal skills
- Team player
About Twitpay: Twitpay is the leading provider of payment systems solutions for social medianetworks. Headquartered in Atlanta, Georgia, its patent pending technologies and breakthroughapplications allow organizations to turn their social networking investment into measurableresults. For more information, visit http://www.twitpay.com or follow @twitpay on Twitter.
Posted: November 16, 2010 by twitpayjoyce in Uncategorized
Mr. Kenneth Douglas has officially joined the Twitpay team, leading innovation in the social gaming and social commerce spaces. He is an experienced technology and payments executive with a background in systems and integration. He spent the last four years building the RevolutionCard Network for Revolution Money, which was acquired by American Express in January 2010. Douglas was General Manager and Vice President Merchant Services and responsible for negotiating, integrating and launching the RevolutionCard Network into the top merchant acquirers/processors, gateways and network switches. Prior to Revolution Money, he spent a majority of his career in executive positions with technology and system integration firms and sits on the advisory board of a number of early stage technology companies. Kenny received his BS/BA in DPQA (Data Processing Quantitative Analysis) from the University of Arkansas.
Twitpay is the leading provider of payment and lead generation systems solutions for social media networks. Headquartered in Atlanta, Georgia, its patented technologies and breakthrough applications allow organizations to turn their social networking investment into measurable revenue results. For more information, visit http://www.twitpay.com or follow @twitpay on Twitter.
Posted: October 22, 2010 by twitpayjoyce in Uncategorized
If you’ve been on Twitter for more than about 5 minutes, you’ve probably been solicited by somebody swearing that they can help you build your following – and fast. And they probably can, by having you follow a ridiculous number of accounts, mostly spammers and bots, just to get them to follow you back. Does that mean that anybody is going to be listening to you, retweeting you, or recommending you to their followers – not on your life!
Twitter is an information network, which means in order for you to build an engaged following, you’ve got to provide information that they are going to be interested in receiving and sharing. If you can do that, you’ll be very popular in the twitterverse!
So, that being said, there are two important steps in building an engaged Twitter following:
- Getting them to listen in the first place and
- Giving them information that will keep them coming back for more!
Spreading The Word
- Make sure all of your current supporters know that you’re on Twitter. Utilize every channel that you have: email, Facebook, word of mouth, mailings, advertisements, message boards, etc. Leave no stone unturned.
- Add your Twitter handle to your email signature and the front page of your website(s).
- Follow and use relevant hashtags. Definition: A hashtag is a word or phrase preceded by a “#” that is used to link together similar content in Twitter. They are often used at events, in Twitter chats, or just when there’s a big topic being discussed by a lot of different people.
- While you don’t want to follow random users just to get them to follow you back, you should follow other people who are producing quality content that interests you. Some will follow you back, some won’t, but all will add to your twitter experience.
- Follow your follower’s followers.
Creating Content That Your Target Audience Will Appreciate
- Ask your audience what they are interested in. Polls are a great tool and are really easy to setup with services like SurveyMonkey.com.
- Pay close attention to what your followers are already retweeting.
- It’s a two-way street. Make sure that you are retweeting, complimenting, and giving feedback on your followers’ tweets.
- Cross-post all new content that you create. If you write a blog post, make sure to publicize it on Twitter, Facebook, LinkedIn, etc. Likewise, if you send a good tweet, post it to your other profiles and include your Twitter handle.
- Recruit advocates. Find influential people who share your interests. Engage them directly, and occasionally ask them to share your content with their audience and/or guest post for you.
As with any community, it can take a while to build, but building your following in an authentic and genuine way will create be much more productive than getting a large number of followers who are just spammers, bots, or users who have no interest in your topic of choice. Social media is just that, it’s social. Get out there and communicate and your audience will follow.